Since the start of TO&E, I’ve looked into blogging advice every once in awhile—whether I pointedly seek it out or something pops up in my Pinterest feed, there’s some amazing stuff out there! But one point comes up time and time again that I cannot bring myself to agree with:
“Find your niche!”
To hear some of this advice, it’s as if you find your niche and all is instantaneously right in the world: you’ll have monstrous numbers of readers, unlimited followers, and all the support system in the world.
According to this theory, a general “lifestyle” blog is practically a curse for your site. You won’t draw in loyal readers, you won’t have your “tribe,” and life will generally suck.
But you know what? I love my generic pseudo-niche. I love that I can write about my life, and whatever happens to be going on in it at that moment. Being in college narrows it down a bit, and probably makes it more relatable to prospective readers, given my target audience being generally college-aged.
I love the community of other lifestyle bloggers, of other college bloggers. I love the opportunities that are offered to me because I’m not limited by some specifc niche. I love the freedom to write something serious one week, then elaborate how much I love squirrels the next.